Tone it down, but dress it up

That's the message that is being taught to Americans before they travel overseas now, apparently. The US Government is concerned about the perceived image of Americans in other countries, and have decided it's not a cruel stereotype, but rather a "worringly accurate" image.

Big companies will issue a "world citizen's guide" to employees travelling overseas as of next month. The booklet contains 16 etiquette tips for the uneducated American traveller. Talks have also commenced about including the guide with every newly issued passport.

Here are some samples from the guide, thanks to SMH: (not too sure about the soccer one though...)

* Think as big as you like but talk and act smaller: In many countries, any form of boasting is considered very rude. Talking about wealth, power or status - corporate or personal - can create resentment.
* Listen at least as much as you talk: By all means, talk about America and your life in our country. But also ask people you're visiting about themselves and their way of life.
* Save the lectures for your kids: Whatever your subject of discussion, let it be a discussion not a lecture. Justified or not, the US is seen as imposing its will on the world.
* Think a little locally: Try to find a few topics that are important in the local popular culture. Remember, most people in the world have little or no interest in the World Series or the Super Bowl. What we call "soccer" is football everywhere else. And it's the most popular sport on the planet.
* Slow down: We talk fast, eat fast, move fast, live fast. Many cultures do not.
* Speak lower and slower: A loud voice is often perceived as bragging. A fast talker can be seen as aggressive.
* Your religion is your religion and not necessarily theirs: Religion is usually considered deeply personal, not a subject for public discussions.
* If you talk politics, talk - don't argue: Steer clear of arguments about American politics, even if someone is attacking US politicians or policies. Agree to disagree.